The short answer
Both promise a fast route from an AI conversation to a live page. HTML Pub has its own AI: describe a page and its generator writes it, spending AI credits. Birta has its own agent too: describe the page in its chat and it builds and publishes it, or connect the agent you already use. Paste ready HTML into Publish HTML and anyone opens the link for 24 hours with no account. The split that decides it is what the agent reaches once the page exists: a draft, a version with its own address, a way back, the remarks left on the page. HTML Pub's own advice to assistants sends anyone who needs version control to GitHub Pages, Netlify or Vercel.
Where Birta's job starts
Birta's one manual input outside the chat is Publish HTML: paste HTML or drop a
single .html file, and your browser draws the preview without sending anything until you
press "Get a link to send". The link is kept out of search, and "Keep it in my account"
turns the page into a site with a permanent address. One document up to 1 MB: inline CSS
and JavaScript run, images in a folder beside it do not travel, and a ZIP or several files
are refused. There is no import button and no field for pasting a link.
The rest is the agent's side: Birta's agent takes files you attach in its chat, Claude Code, Cursor and Codex read your folder, and Claude Desktop, Cowork and ChatGPT turn a document or a public page into HTML. Birta's own layer starts one step later: a real address, a record of what was published, a way back to it, a lead form, a domain, a visitor count.
HTML Pub covers the input side from the other direction, and covers it well. Its own AI
writes the page inside the product, and its
connector puts the endpoint at mcp.htmlpub.com/mcp,
signs in over OAuth, and is on every plan including free, though the free plan still will
not put a page live.
It is bigger than its docs page looks. That page walks through nine tools for pages,
sites and assets, then mentions 37 in passing, while its
machine-readable reference puts the server at 48 and
describes 36. The vendor gives three counts, so treat the
number as approximate. Every tool acts on something already in the dashboard, because
that is what the connector was wrapped around. A draft does exist: an edit with
edit_page or update_page is held back unless its publish flag is set, and
publish_page promotes it to the live URL.
What there is not is a record. Its FAQ warns that deleting a page "is immediate and cannot be undone, so make sure you have a backup if needed", nothing lists what was published before, and the draft has no address of its own to send anybody. Checked across the connector documentation, the REST API reference, the plan comparison, the FAQ and both AI-context files: no version list, no restore, no rollback. The backup is your own copy.
Birta is built the other way round. Its agent, and any agent you connect, opens a draft from a stored version, writes files into it, publishes, lists earlier versions, rolls one back, and reads a version's remarks.
Send a version out for review
Before a page is public, somebody has to say what is wrong with it. That round trip is where the two products stop resembling each other.
On Birta a version has its own address, handed to the agent when it opens a draft and again when it publishes, and it keeps working after the site goes live. You send that link to whoever signs the work off. They need no account: access defaults to a plain link, the guest gets a nickname, and only a project member or the agent closes a thread, enforced on the server.
They mark up the page in the browser. Click the heading, button or price that is wrong, type the remark, and it pins to that element, the thread carrying its number, whether it is open, and every message with author and time. Numbers are not recycled, so "fix number three" points at the same pin next week.
The agent reads the threads with list_version_comments, changes the same draft and
publishes, then replies in each thread and closes it with a note on what changed. The
reviewer refreshes the same page. Everyone with project access gets one email digest roughly 15 minutes
after the first remark, minus their own. No plan gates it, and the
versions and remarks guide walks the loop. Two limits: the
address belongs to the version rather than the live site, and link access is a default a
project can be moved off.
Now HTML Pub, checked across its FAQ, forms page, pricing page, connector documentation and both AI-context files. There is nothing for commenting on, annotating or reviewing a page. The draft exists, but it has no address of its own and nothing pins a remark to it.
The nearest equivalent is real and shaped differently: build a feedback or survey form and HTML Pub collects the submissions, so a reviewer types notes into a form. That arrives as a dashboard row instead of a pin on the element it is about, with nothing tying it to the version that was open at the time.
Compare the work after the first publish
| Decision | HTML Pub | Birta |
|---|---|---|
| Best fit | Generating and hosting a page with one built-in AI | Building and keeping a site with Birta's agent or one you already use |
| Building the site | HTML Pub's own AI generates the page from a prompt, spending AI credits | Birta's agent in the panel or a connected one produces the site; there is no visual editor |
| Agent connection | A connector at mcp.htmlpub.com/mcp over OAuth, on every plan. Dozens of tools for pages, sites, assets and blogs, plus a held draft and a publish step. Nothing for a version, a rollback or a remark | Birta's own agent in the panel, or a connector for yours. Open a draft, write files into it, publish, list earlier versions, roll one back, read, answer and close a version's remarks, connect a domain, read leads |
| Free tier | Pages are preview only. They are not published live until you subscribe | Sites publish live on the Free plan, with your own domain, a lead form and a Birta mark that the Team plan removes. With no account, Publish HTML gives one page a 24-hour link |
| Versions and rollback | None. HTML Pub's own advice to assistants sends anyone who needs version control to GitHub Pages, Netlify or Vercel | Every successful publish is a saved version; the last 10 stay visible, and any of them can go live again |
| Review before it's public | No commenting or annotation anywhere. A draft can be held back before publishing, but it has no address to send and nothing pins a remark to it; a feedback form collects notes as dashboard rows | Each version has its own address; a guest opens it by link with no account and pins numbered remarks, and the agent reads them and publishes the fix |
| Lead form | Dashboard and email, plus a per-form webhook to any endpoint on every paid plan. Pro and Business add five connections to Slack, Zapier and ten email platforms including Mailchimp and Kit | The agent declares the form's fields directly; leads land in the project panel plus one email digest roughly 15 minutes after the first submission. No webhook, no Telegram, no Slack |
| Custom domain | One from the $10/month Starter plan, two on Business | Connects on the Free plan |
| Analytics | From the $29/month Pro plan with 90-day retention; UTM and channel reporting is Business at $49 | Unique visitors per day, and nothing more |
| Payments from your visitors | Stripe Connect or Shopify checkout on a published page, described as single-offer checkouts rather than a storefront | Not yet. It is a planned module rather than a line we won't cross |
Three rows need more than a cell. HTML Pub's lead connections also cover Klaviyo and ActiveCampaign, but not HubSpot or Pipedrive: its own reference puts CRM integrations on the Leadpages plans. Payments belong to HTML Pub outright, since Birta cannot take a payment from your visitors today.
The row going the other way is the free tier. HTML Pub's own FAQ calls the free plan "a build-and-preview sandbox: you can design and preview pages as drafts, but publishing them live requires a paid plan". Birta's Free plan publishes live, on your own domain.
Stay on HTML Pub when...
Stay when you want HTML Pub's generator and credits model specifically. Doing generation and hosting in one product is the whole pitch, and it delivers that.
Stay when a webhook matters right now. If a lead has to land in Zapier, Slack or Mailchimp the moment it arrives, HTML Pub does that on a paid plan. Birta's lead delivery is a panel and one email digest.
Stay when the page has to take money, because Birta has no way to charge your visitors yet.
And stay if you are testing the idea and do not mind a preview-only free tier. Publishing live starts at $10 a month.
Birta fits better when...
Birta fits once an agent builds the site and the job left is publishing it, keeping a version history, and handling what happens when someone fills out a form.
Choose it when a bad update needs to be reversible. Every publish becomes a version, the last 10 stay available, any goes live again with the original files, and each downloads as one archive.
Choose it when somebody else approves the page first. You send the version address, they open it without signing up and mark the wrong heading where it is wrong, and the agent fixes it in the same draft. On HTML Pub that conversation happens in chat or a feedback form, away from the page.
Choose it when a real form belongs on the site and you want it live before paying for anything. The Free plan publishes the site, the form and your own domain.
The honest tradeoffs are the webhook and the checkout. If routing a lead into another tool or charging a visitor is today's requirement, those are real reasons to choose HTML Pub.
Moving from HTML Pub
A short migration, because the two products barely diverge at the file level once a page exists.
- Step 1Recover the published HTMLSave the live page's HTML, CSS, JavaScript, and assets from the current HTML Pub project.
- Step 2Rebuild anything webhook-dependentIf a form pushes submissions to a webhook, Zapier or Slack, have an agent recreate that logic separately, since Birta's form delivery is the project panel and an email digest, not a webhook. Do the same for a Stripe or Shopify checkout, which Birta has no equivalent for.
- Step 3Publish and verifyPublish through Birta, check every page and the form submission, then move an owned domain's DNS once the new site passes review.
If the webhook is doing real work in your process, replace it before you rely on the new site for anything time-sensitive.
The decision
HTML Pub is the right call when you want its own AI to generate the page and you need a webhook-connected form or a checkout immediately. Birta is the better fit when its agent or one you already use builds the site and you want it published with real version history and a working lead form, including on the free tier.
That last row is the one nobody in this category has closed. Among the hosts Birta gets compared with, not one connection reaches a version list and a rollback. HTML Pub is unusual only in saying so out loud and telling you where to go instead.
Publish it live, with a way back
Describe it in Birta's chat and its agent builds and publishes it. Or connect the agent you already use.